Digging Deeper!

Get to know the Potting Shed Team and all their little quirks!

At our core, we're creative problem solvers who love blending data-driven insights with industry expertise to develop killer marketing strategies from which small businesses experience impressive growth.

Jennifer

Job Status
Junior Designer
Role Only Using Emojis
👶👩‍🎨🤳💻
Meet our youngest cat on the team! With a Bachelor's Degree in Design from the University of New South Wales, she not only has the skills to deliver, but she also purrfects how companies connect with Gen Z. Fur real.
Describe your job to someone who doesn't work within the industry.

As a graphic designer, I communicate things visually, combining text, images and design elements to convey messages, ideas, or information. I predominantly create brand identities (i.e. logos, choosing colours and fonts), website layouts, social media content, print collateral, and much more! Anywhere you look, whether you’re looking at a passing billboard, choosing a dish from a menu, or searching for a shop sign, bears the mark of a graphic designer.

How do you handle creative blocks?

I scroll endlessly on Pinterest

What industry trend are you most excited for this year?

Fancy serif fonts and grainy textures on images

Give the fans a glimpse of your quirky side

Not anything wacky but I started picking up crocheting and I want to try making chalk bags for my bouldering sessions.

What is a common myth about your job?

A common myth I hear is that graphic design is art - while graphic design does involve illustrations, it also requires a lot of problem solving. As a designer, I need to consider questions such as: Is the message clear? Is it legible? Does it flow seamlessly?

How do you handle tight deadlines without compromising on quality?

I prioritise the foundation of the task and tackle the most important parts first. For example, when creating a website, I create all the panels to be reusable yet flexible enough that the website isn't too repetitive.

What's one tool or software that you can't live without?

Adobe Illustrator

Top 3 songs on your playlist at the moment?

1. ETA - NewJeans

2. The BAT - NCT U

3. Sleep Well - d4vd

Coffee, Tea or Energy Drink?

Coffee