Video Creation for Small Businesses

At The Potting Shed Agency, we firmly believe that the right tools and strategies nurture any small business to new heights. And in today's digital age, video creation stands out as a powerful tool for growth and enhancing the engagement with your potential clients.

Why Video Creation is Essential for Small Businesses

Did you know that viewers retain 95% of a message when they watch it in a video, compared to 10% when reading it in text? Moreover, 72% of consumers would rather learn about a product or service through video. These statistics highlight the undeniable power of video in capturing attention and driving engagement.

The Emotional Journey of Starting with Video Creation

Starting your video creation journey might feel overwhelming at first. The thought of being in front of a camera, choosing the right content, and ensuring high-quality production can be daunting. But remember, every expert was once a beginner. With each video you create, your confidence will grow, and soon, it'll become second nature. You've got this!

Getting Started: Simpler Than You Think

Contrary to popular belief, starting with video creation doesn't require a hefty investment. In fact, you probably have a powerful video creation tool right in your pocket—your smartphone. With advancements in technology, smartphones now offer high-quality video recording capabilities that can rival professional cameras.

The Holy Trinity of Video Creation

• Clear Image: Whether you're using a professional camera or your smartphone, ensure the image is sharp and clear.
• Crystal Clear Audio: While visuals are crucial, audio plays an equally important role. An external microphone can enhance sound quality, but even your phone's built-in microphone can do wonders when used correctly.
• Proper Lighting: Natural light is a fantastic, cost-effective lighting solution. However, investing in a ring light can significantly elevate your video quality. And guess what? You can snag a quality ring light from Kmart for just $25!

Content is King

With the technical aspects sorted, it's time to focus on content. Think about your target audience, their needs, and how your products or services can benefit them. Authenticity is key. Be genuine, be yourself, and just press record!

Need a Helping Hand?

If time is holding you back or if you'd like a growth partner with proven experience in small business growth to guide you on your video journey, don't hesitate to reach out. At The Potting Shed Agency, we're here to support you every step of the way. Let's start your video creation journey together!